Friday, January 30, 2009

Web critique #1 (class assignment)

1. Chicago Public Schools: http://www.cps.edu/Pages/home.aspx

Content:
-I enjoy a homepage which does not require scrolling, so I find the homepage a bit too cluttered/content-heavy.
-However, the choices of what content are featured are good. There seems to be a logical link to click next for just about any visitor.
-Upcoming events & news keep the site dynamic and current
-The range of topics, from small (school days off) to large (the “turnaround” controversy and explanation) is good

Design:
-It’s a pretty no-nonsense, no-frills site, which has its advantages, but from a design standpoint, it’s a little bit dull
-The color choices are not inspiring…they don’t make me excited about CPS…I definitely think more photos of students learning would enliven the site. No fancy scrolling photos or special effects. Just some more real life shots from inside CPS
-For example, on the Programs > Academic and enrichment > Arts Education page, a photo or two of children engaged in art activities would make a world of difference.
-I also think that more highly contrasting colors would help differentiate text boxes from one another. The use of lots of light shades of dull colors (grays, blues, pinks) – i.e. the teaching recruiting page is more dynamic and interesting: http://www.cps-humanresources.org/Careers/career_index.asp#)

Interface/Usability:
-Highly visible “search” bar in top right corner is good
-The “breadcrumb” trail on each page is helpful -- if ever you need to backtrack within the site, you know just where you are and where you’ve been
-The repetition of “Resources for: Parents, Students, Community, Partners, Staff” at the top right corner of each page is nice – gives confused people a place to go


2. The Art Institute of Chicago: http://www.artic.edu/aic/

Content:
-Good. It all seems to be there.
-Maybe there are a couple too many main menu choices up top on the home page, but none of the drop downs are too text-heavy
-easy search feature
-helpful to have the hours/admission displayed on the homepage, not a click away

Design:
-I like the different-colored & -sized blocks on the white background: it makes for good contrast (that was lacking on the CPS site) a neatness/cleanness that facilitates navigating around the site
-not enough contrast in the white background and the white drop down menus
-the font could be a point or two larger – it’s a bit small
-since they’re an art museum, they could mix it up a bit more from their block-y format, like on the “teens” page http://www.artic.edu/aic/education/teens/index.html
-I like that the photos change – keeps the site dynamic

Interface/Usability:
-I find it generally user-friendly, except for font size
-breadcrumb trail is again helpful

3. National Art Education Association

Content:
-There is a LOT of info on this site (and mostly useful, interesting stuff); seems that if you don’t know what you’re looking for, though, you might get lost
-a nice combination of visual and written content…archives of kids’ work, articles written by teachers, & administrative info

Design:
-I like the color choices and the irregular shapes
-rotating photos/text on home page are nice w/variety of fonts and interesting images make homepage interesting
-Like CPS, the homepage requires too much scrolling & has an overloaded feel! Less can be more…

Interface/Usability:
-Again, because there is so much content, things can get a tad confusing
-Having so many different stimuli pop up in all corners of the page gets me a little distracted from my original intention, but such is our web-cuoture I suppose ☺

2 comments:

  1. how would you suggest balancing the flood of content you find on both the cps and naea pages? i think it's a constant balance that larger organizations need to figure out. too little, and they call your site uninformative. too much and it's overwhelming. where is the middle ground?

    i agree that the 'breadcrumb' trail is great. litle things like this make web browsing infinitely easier and more helpful to those newer to technology.

    an interesting point you raise about the aic site and the teen page. isn't funny how organizations often have a specific aesthetic and look to their brands, and then they get to their 'teen' section and it's much looser, brighter, more dynamic, etc? they are playing to an audience, but wouldn't working some of these same elements into the broader site make everything more accessible and hopefully draw teens into those sections?

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  2. Katie, I second your frustration about homepages that require scrolling. I find it really helpful when sites stay "above-the-fold" on the homepage (and just provide the necessary gateway information) and then offer more info and scroll on deeper pages... I thought your suggestion about the imagery on the CPS site was great - more photos of kids would be nice, though I do like the consistency of their incorporation right now (i.e., how each secondary page has a banner-shaped photo)... Also, your observations about overwhelming amounts of content and text are apt. I once heard this rule of thumb about writing for the web: "Write it. Cut it in half. Cut it in half again." Not easy, but worth the results in usability. -Meredith

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